Apple could replace Orange fiction prize backing

It’s all a bit of fruit salad!

Apple are in advanced talks to replace Orange as the sponsor of the annual women’s fiction prize, according to a report.

A marketing arrangement to promote the prize via it’s iBookstore to help the US technology giant challenge Amazon’s dominance of online book retailing is being discussed, according to Apple sources quoted by the Sunday Telegraph.

>>> more Apple could replace Orange fiction prize backing | News | Marketing Week.

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