How brands can cook up mobile purchases

The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs in front of smartphone owners.

But marketers wishing to make the most of the growing m-commerce trend that now includes big-ticket items need to negotiate an ever wider choice of operating systems, apps and advertising options.

via How brands can cook up mobile purchases | Trends | Marketing Week.

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