It’s interesting looking through old statements from brands. Here is one from Everything Everywhere in August 2012.
Everything Everywhere has denied claims it is planning to drop its Orange and T-Mobile brands at the end of the first quarter of next year, saying it will create a new brand to sit alongside them.
It looks to me like a they are keeping to their plan as both the Orange and T-Mobile online shops are still trading under their own names. I can’t help feeling the brand duplication is a little unnecessary.