Everything Everywhere to create new brand alongside Orange and T-Mobile

It’s interesting looking through old statements from brands. Here is one from Everything Everywhere in August 2012.

Everything Everywhere has denied claims it is planning to drop its Orange and T-Mobile brands at the end of the first quarter of next year, saying it will create a new brand to sit alongside them.

via Everything Everywhere to create new brand alongside Orange and T-Mobile – Brand Republic News

It looks to me like a they are keeping to their plan as both the Orange and T-Mobile online shops are still trading under their own names. I can’t help feeling the brand duplication is a little unnecessary.

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