Is it the end of the line for cash?

Cashless societies could become the norm but much will depend on consumer confidence in the available options and the level of security.

Getting rid of cash has long been on the agenda of credit card providers, which trade on the fact that they can provide transaction data to the retailers they service. But now a new wave of virtual ways to pay means that consumers could soon be using new currencies Bitcoin and Ven to pay for goods too. Meanwhile, the UK’s three largest mobile networks got together earlier this month to work with retailers on consistent technology that will allow people to pay via a mobile ‘wallet’.

Read more via Is it the end of the line for cash? | Trends | Marketing Week.

Posted in Marketing, Payments, UK retail marketing Tagged with: , , , , , , , ,

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