How people really use mobile

This is the year of the mobile; payments acquiring through iZettle and their competitors is the hot topic. At the same time the phrase M-POS or MPOS (mobile point of sale) is a frequent visitor to conversations about payments.

Innovation is fantastic and will lead to many successful new business. Equally many will fail, some of those because they don’t solve a problem for the consumer.

This article from the Harvard Business Review is illuminating. Make sure you click on the link as there is excellent data and a great graphic to see.

To marketers, the prospect of reaching shoppers through their smartphones is tantalising. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home. And users’ most common activity is not shopping or socialising but engaging in what researchers at BBDO and AOL call “me time.”

via Vision Statement: How People Really Use Mobile – Harvard Business Review.

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