This is the year of the mobile; payments acquiring through iZettle and their competitors is the hot topic. At the same time the phrase M-POS or MPOS (mobile point of sale) is a frequent visitor to conversations about payments.
Innovation is fantastic and will lead to many successful new business. Equally many will fail, some of those because they don’t solve a problem for the consumer.
This article from the Harvard Business Review is illuminating. Make sure you click on the link as there is excellent data and a great graphic to see.
To marketers, the prospect of reaching shoppers through their smartphones is tantalising. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home. And users’ most common activity is not shopping or socialising but engaging in what researchers at BBDO and AOL call “me time.”
Incoming search terms:
- VITAband Visa Prepaid Card/Chip