Targeted ads that annoy

I really do understand the benefits of personalising ad delivery to an individual. There are  though times that targeted ads just serve to annoy. And this one is a good example.

Screen Shot 2014-02-13 at 09.55.18

The ad is for BT Infinity. I cannot get it at my house. In fact there’s even a wait for a standard ADSL service. And then BT put back the date for no obvious reason.

So, yes BT…I would like WiFi. You spotted that from my previous Google searches and site visits. I have ordered it from you and now you advertise a service I cannot have, but would like i.e. BT Infinity.

I know there is no easy way around this at the moment but it does show how targeting can have an adverse effect.

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