Desperately awful direct marketing

Andrei, go and learn a new profession you’re clearly crap at direct marketing.

Readers, here is the first line of Andrei’s email:

I’m Andrei, a marketing manager at Traffic Buddy. I came across www.           .com and see that it has the potential to get a lot more visitors to really BLOW UP in 2015! (Sent from: majesticbeach23jw@rediffmail.com)

What on earth does that mean? Why would I want to ‘BLOW UP’ my visitors?

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