The world notices when Google speaks. They are set to change their search algorithms on 20 April 2015. This will see non-responsive websites disadvantaged in their search engine rankings. Quite right too.
Based on this news people are leaping about trying to get old, non-responsive websites updated.
Why do we wait for Google to tell us what to do? Research has already told us that UK consumers pick up their mobile devices at 07.31 in the morning. They then go on to use their phone 221 times in every 24 hours. Four out of five us feel lost without our phones. And two thirds of us have caught ourselves using our phones without even knowing why.
Mobile phones and tablets are the most commonly used devices to access the internet for many consumers. So make sure your website is responsive. Don’t wait for Google to tell you as you are already losing customers.
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from desktop computer monitors to mobile phones).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:
- The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
- Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
- Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.