When email marketing fails

email marketing failuresThe sun is shining bright – your thoughts must surely be on “what can I be doing that is work but does not involve me being in this office with no air conditioning?”

Well, that was the email I just received. Let’s deconstruct it:

  1. The sun is shining bright – No, it’s cloudy and about to rain
  2. Your thoughts must surely be on “what can I be doing that is work but does not involve me being in this office?” – No, my thoughts are nowhere near there
  3. Office with no air conditioning – Wrong, the air conditioning here is marvellous thank you.

I guess the author of this was gazing out the window of his/her stuffy office, with no air conditioning, looking at the sun and wanting to be elsewhere.

The lesson here is write for the recipient and not for yourself.

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One comment on “When email marketing fails
  1. Jonathan says:

    Interesting observations Kevin. Nearly as good as the emails we both get telling us our websites aren’t ranking for any of the keywords that can make us money and they have the solution to that.

    They always make me smile, sunny day or not 🙂

    Jonathan

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