Ages ago someone asked me if I knew what this meant:
football in the new era… Fans drive loyalty and loyalty is rewarded on the pitch. Success drives growth and growth drives ambition . Unfortunately Fans are customers and most of us in marketing understands these values as modern day football has evolved with commercial partners looking to subconsciously connect with loyal fans or the ‘brand’.
It was a post online. I have to say that it’s double Dutch to me. Do you want to have a stab at unravelling the message? Yes? Just click on comments.