Author: Kevin Harrington

Clarity of disposable lense pricing

Is the pricing on this advert misleading? The headline price of £5.99 is shouted loud and clear. In reality, the minimum transaction cost is £13.38. £5.99 gets you a box of 32 disposable contact lenses. But you cannot buy one

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Your view on event management

I will soon be talking to some students about events and event management. If you have a moment, please could you help me? #events #eventmanagement #conferences #sportingevents #musicpromotion #eventscareer What I would like is brief comments from you about the good

Testing 1212…I’m an author!

One of the best ways to get to learn the dynamics of a medium and how things work is to get involved and try it. YouTube videos, books and seminars are all very helpful but they cannot replace practical experience.

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Scientific Wild Arsed Guess

I love tripping over fun acronyms I’ve not heard before. Scientific Wild Arsed Guess, SWAG, this is ideal for those situations when someone can’t bring themselves to come up with an opening estimate, even though they’re the best-placed person to

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Help me translate this gobbledygook

Ages ago someone asked me if I knew what this meant: football in the new era… Fans drive loyalty and loyalty is rewarded on the pitch. Success drives growth and growth drives ambition . Unfortunately Fans are customers and most

My business rules (draft) for the year

Don’t deal with tossers – there are enough great people about to work with You’ll always overestimate what can be achieved in 3 months. You’ll always dramatically underestimate what can be achieved in 3 years Create the story – people

Nothing sells like a sell-out

Years ago, I said, “Nothing sells like a sell-out.” This was an observation that demand for stock items was always lower than for out of stock products. There is some compelling logic behind this; if all vendors are out of stock,

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