Author: Kevin Harrington

Top blog posts of 2017

Over the last year, these are the most viewed posts on my blog: Dinner in the 70s What are the average earnings in the UK Different approaches to pricing One Sheet TV advert Superdry UK success story Wii on your television

Is Black Friday good for UK retailers?

We seem all too happy to follow US fads; Halloween and “have a nice day” continue to grate on me. One of our latest adoptions is Black Friday. I set out to look at the impact on retail profits and

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Annoying verbal platitudes

The umpteenth person this year just said, “Enjoy,” as they delivered my order to me. Is that a request or an instruction? Whatever it was, was she thinking about what she was saying. I doubt it, I suspect it was

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You can complain when it suits us

Help me, please. I’m trying to decide if this is ethical or fair trading. I would love your opinion. Read on… I was looking at a UK based holiday company online. They are conveniently available 7 days a week including

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Decoy pricing

Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for

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Barclaycard terms and conditions, a sign of the times

This a poor sign of the times…multiple copies of Barclaycard terms and conditions. Let me share the story of their arrival. I upgraded my iPhone. As a big fan of Apple Pay, I needed to add a few cards to

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Purpose in a Venn diagram

Most Venn diagrams seem to have two or three overlapping circles. This one has four and it makes sense. It has helped me validate a couple of decisions this month. I’m sharing it with you now, save it for your

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