Author: Kevin Harrington

Decoy pricing

Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for

Posted in Consumer marketing Tagged with: , ,

Barclaycard terms and conditions, a sign of the times

This a poor sign of the times…multiple copies of Barclaycard terms and conditions. Let me share the story of their arrival. I upgraded my iPhone. As a big fan of Apple Pay, I needed to add a few cards onto

Posted in Consumer marketing, Payments Tagged with: , , , , ,

Purpose in a Venn diagram

Most Venn diagrams seem to have two or three overlapping circles. This one has four and it makes sense. It has helped me validate a couple of decisions this month. I’m sharing it with you now, save it for your

Posted in Odds and ends Tagged with: , , , ,

The importance of note taking

The human memory is a wonderful thing. We can experience, hear or learn something and then almost immediately corrupt our memory. Many people in business make this a special feature of their lives by rarely writing things down. No notes.

Posted in Management Tagged with: , , , , , , , ,

The corporate boat race

An American automobile company and a Japanese auto company decided to have a competitive boat race on the Detroit River. Both teams practiced hard and long to reach their peak performance. On the big day, they were as ready as

Posted in humour, Management Tagged with: ,

I told you it was viable

One of the funniest things I’ve witnessed in an owner managed business (OMB) is the Managing Director being presented an idea that had been worked up into a plan. All the hard work that went into it proved the plan

Posted in Management Tagged with: , , , , , , ,

The first press release

The first press release was written in 1906 by Ivy Lee.  After the 1906 Atlantic City train wreck, Lee issued what is often considered to be the very first press release, convincing the company to openly disclose information to journalists,

Posted in Marketing Tagged with: , , , , , ,