Category: Consumer marketing

Nothing sells like a sell-out

Years ago, I said, “Nothing sells like a sell-out.” This was an observation that demand for stock items was always lower than for out of stock products. There is some compelling logic behind this; if all vendors are out of stock,

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Annoying verbal platitudes

The umpteenth person this year just said, “Enjoy,” as they delivered my order to me. Is that a request or an instruction? Whatever it was, was she thinking about what she was saying? I doubt it. I suspect it was

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You can complain when it suits us

Help me, please. I’m trying to decide if this is ethical or fair trading. I would love your opinion. Read on… I was looking at a UK based holiday company online. They are conveniently available 7 days a week including

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Decoy pricing

Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for

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Barclaycard terms and conditions, a sign of the times

This a poor sign of the times…multiple copies of Barclaycard terms and conditions. Let me share the story of their arrival. I upgraded my iPhone. As a big fan of Apple Pay, I needed to add a few cards to

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Restaurant menus

The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.” Source: A.H. Kelson, “The Ten Commandments for Menu Success,” Restaurant

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Coca Cola pours down Oxford Street

I was surprised to see a Coke emblazoned London bus that was chopping up the Coca Cola logo as part of the creative concept. This was in Oxford Street this week. Yes, it was quite clever, but I would have thought the

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