Category: Consumer marketing

Decoy pricing

Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for

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Barclaycard terms and conditions, a sign of the times

This a poor sign of the times…multiple copies of Barclaycard terms and conditions. Let me share the story of their arrival. I upgraded my iPhone. As a big fan of Apple Pay, I needed to add a few cards onto

Posted in Consumer marketing, Payments Tagged with: , , , , ,

Restaurant menus

The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.” Source: A.H. Kelson, “The Ten Commandments for Menu Success,” Restaurant

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Coca Cola pours down Oxford Street

I was surprised to see a Coke emblazoned London bus that was chopping up the Coca Cola logo as part of the creative concept. This was in Oxford Street this week. Yes, it was quite clever, but I would have thought the

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YouGov Profiles

Wow, YouGov Profiles is fun. Give it a go; type in a brand name and see the profile of that brands customers. Ford drivers are oft older, male and from Essex. Well, I’m oversimplifying it but have a go yourself.  

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Impending chocolate disaster

How odd, more than one person has suggested I blog about the fact the world is running out of chocolate. I can’t really add a lot to the news below. Read the extract and then click on the link to

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The reduced Apple announcements

In the manner of the Reduced Shakespeare Company, Mashable have edited down an interminably long announcement to just 90′. Well done…and it really is as simple as this. Despite the lengthy live announcement and live performance from U2, the Apple

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