Category: Consumer marketing

Cheapest railway fares

It was recently announced that there would be a government review of rail fare structures and ticketing. I’m sure many of us would agree this is needed. I’m on a return journey from Reading to Leeds. Using a ticket splitting

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Experiment with coffee prices

By not really changing the price of coffee the University of Winchester campus has used 34,000 less the disposable cups in the first year. How? By removing rewards and introducing penalties. See the video here from BBC News. This all

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Clarity of disposable lense pricing

Is the pricing on this advert misleading? The headline price of £5.99 is shouted loud and clear. In reality, the minimum transaction cost is £13.38. £5.99 gets you a box of 32 disposable contact lenses. But you cannot buy one

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Nothing sells like a sell-out

Years ago, I said, “Nothing sells like a sell-out.” This was an observation that demand for stock items was always lower than for out of stock products. There is some compelling logic behind this; if all vendors are out of stock,

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Annoying verbal platitudes

The umpteenth person this year just said, “Enjoy,” as they delivered my order to me. Is that a request or an instruction? Whatever it was, was she thinking about what she was saying? I doubt it. I suspect it was

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You can complain when it suits us

Help me, please. I’m trying to decide if this is ethical or fair trading. I would love your opinion. Read on… I was looking at a UK based holiday company online. They are conveniently available 7 days a week including

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Decoy pricing

Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for

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