Category: Consumer marketing

Clarity of disposable lense pricing

Is the pricing on this advert misleading? The headline price of £5.99 is shouted loud and clear. In reality, the minimum transaction cost is £13.38. £5.99 gets you a box of 32 disposable contact lenses. But you cannot buy one

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Nothing sells like a sell-out

Years ago, I said, “Nothing sells like a sell-out.” This was an observation that demand for stock items was always lower than for out of stock products. There is some compelling logic behind this; if all vendors are out of stock,

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Annoying verbal platitudes

The umpteenth person this year just said, “Enjoy,” as they delivered my order to me. Is that a request or an instruction? Whatever it was, was she thinking about what she was saying? I doubt it. I suspect it was

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You can complain when it suits us

Help me, please. I’m trying to decide if this is ethical or fair trading. I would love your opinion. Read on… I was looking at a UK based holiday company online. They are conveniently available 7 days a week including

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Decoy pricing

Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for

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Barclaycard terms and conditions, a sign of the times

This a poor sign of the times…multiple copies of Barclaycard terms and conditions. Let me share the story of their arrival. I upgraded my iPhone. As a big fan of Apple Pay, I needed to add a few cards to

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Restaurant menus

The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.” Source: A.H. Kelson, “The Ten Commandments for Menu Success,” Restaurant

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