Category: Marketing

Top blog posts of 2017

Over the last year, these are the most viewed posts on my blog: Dinner in the 70s What are the average earnings in the UK Different approaches to pricing One Sheet TV advert Superdry UK success story Wii on your television

The first press release

The first press release was written in 1906 by Ivy Lee.  After the 1906 Atlantic City train wreck, Lee issued what is often considered to be the very first press release, convincing the company to openly disclose information to journalists,

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The first step to friction-free AP

Friction undermines Accounts Payable (AP) at every turn: higher costs and late payment penalties, strained supplier relationships. Link after link of the supply chain corroded by inefficiencies and broken invoice processes. At Tungsten Network, our customers and prospects face these

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3 keys to a frictionless P2P process

Join this webinar for practical insights that will help you prepare for tomorrow’s payment risks and opportunities. You’ll learn how Mohawk Industries capitalised on the promise of digital transformation, enabling more visibility, agility and innovation in their P2P process while

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Hotmail deal maker that doesn’t like travel

I’ve just spotted a profile on LinkedIn where the individual is offering: £10,000 membership access cost (not quite sure what to) £1,000 per hour deal making fee £2,000 per hour travel fee Do I deduce from that his deal making

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From tally sticks to the Blockchain

I guess there is little that is totally new. Look at this… The split tally was a technique which became common in medieval Europe, which was constantly short of money (coins) and predominantly illiterate, in order to record bilateral exchange

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Restaurant menus

The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.” Source: A.H. Kelson, “The Ten Commandments for Menu Success,” Restaurant

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