Category: Marketing

Nothing sells like a sell-out

Years ago, I said, “Nothing sells like a sell-out.” This was an observation that demand for stock items was always lower than for out of stock products. There is some compelling logic behind this; if all vendors are out of stock,

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Give up!

If your newsletter is just about your new website it’s probably time to give up. It was definitely time for me to unsubscribe from their mailing list.

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Top blog posts of 2017

Over the last year, these are the most viewed posts on my blog: Dinner in the 70s What are the average earnings in the UK Different approaches to pricing One Sheet TV advert Superdry UK success story Wii on your television

The first press release

The first press release was written in 1906 by Ivy Lee.  After the 1906 Atlantic City train wreck, Lee issued what is often considered to be the very first press release, convincing the company to openly disclose information to journalists,

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The first step to friction-free AP

Friction undermines Accounts Payable (AP) at every turn: higher costs and late payment penalties, strained supplier relationships. Link after link of the supply chain corroded by inefficiencies and broken invoice processes. At Tungsten Network, our customers and prospects face these

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3 keys to a frictionless P2P process

Join this webinar for practical insights that will help you prepare for tomorrow’s payment risks and opportunities. You’ll learn how Mohawk Industries capitalised on the promise of digital transformation, enabling more visibility, agility and innovation in their P2P process while

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Hotmail deal maker that doesn’t like travel

I’ve just spotted a profile on LinkedIn where the individual is offering: £10,000 membership access cost (not quite sure what to) £1,000 per hour deal making fee £2,000 per hour travel fee Do I deduce from that his deal making

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