Category: Marketing

Your view on event management

I will soon be talking to some students about events and event management. If you have a moment, please could you help me? #events #eventmanagement #conferences #sportingevents #musicpromotion #eventscareer What I would like is brief comments from you about the good

Testing 1212…I’m an author!

One of the best ways to get to learn the dynamics of a medium and how things work is to get involved and try it. YouTube videos, books and seminars are all very helpful but they cannot replace practical experience.

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Scientific Wild Arsed Guess

I love tripping over fun acronyms I’ve not heard before. Scientific Wild Arsed Guess, SWAG, this is ideal for those situations when someone can’t bring themselves to come up with an opening estimate, even though they’re the best-placed person to

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Help me translate this gobbledygook

Ages ago someone asked me if I knew what this meant: football in the new era… Fans drive loyalty and loyalty is rewarded on the pitch. Success drives growth and growth drives ambition . Unfortunately Fans are customers and most

Nothing sells like a sell-out

Years ago, I said, “Nothing sells like a sell-out.” This was an observation that demand for stock items was always lower than for out of stock products. There is some compelling logic behind this; if all vendors are out of stock,

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Give up!

If your newsletter is just about your new website it’s probably time to give up. It was definitely time for me to unsubscribe from their mailing list.

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Top blog posts of 2017

Over the last year, these are the most viewed posts on my blog: Dinner in the 70s What are the average earnings in the UK Different approaches to pricing One Sheet TV advert Superdry UK success story Wii on your television