Category: Marketing

Scientific Wild Arsed Guess

I love tripping over fun acronyms I’ve not heard before. Scientific Wild Arsed Guess, SWAG, this is ideal for those situations when someone can’t bring themselves to come up with an opening estimate, even though they’re the best-placed person to

Tagged with: , , , , , , , ,

Help me translate this gobbledygook

Ages ago someone asked me if I knew what this meant: football in the new era… Fans drive loyalty and loyalty is rewarded on the pitch. Success drives growth and growth drives ambition . Unfortunately Fans are customers and most

Nothing sells like a sell-out

Years ago, I said, “Nothing sells like a sell-out.” This was an observation that demand for stock items was always lower than for out of stock products. There is some compelling logic behind this; if all vendors are out of stock,

Tagged with: , , , , , , , , , , , , , , , , , , , ,

Give up!

If your newsletter is just about your new website it’s probably time to give up. It was definitely time for me to unsubscribe from their mailing list.

Tagged with: , , ,

Top blog posts of 2017

Over the last year, these are the most viewed posts on my blog: Dinner in the 70s What are the average earnings in the UK Different approaches to pricing One Sheet TV advert Superdry UK success story Wii on your television

The first press release

The first press release was written in 1906 by Ivy Lee.  After the 1906 Atlantic City train wreck, Lee issued what is often considered to be the very first press release, convincing the company to openly disclose information to journalists,

Tagged with: , , , , , ,

The first step to friction-free AP

Friction undermines Accounts Payable (AP) at every turn: higher costs and late payment penalties, strained supplier relationships. Link after link of the supply chain corroded by inefficiencies and broken invoice processes. At Tungsten Network, our customers and prospects face these

Tagged with: , , , ,