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	<title>Kevin Harrington // marketing // blog &#187; Marketing</title>
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		<title>Changes in B2B marketing</title>
		<link>http://www.kevinharrington.com/2010/03/changes-in-b2b-marketing/</link>
		<comments>http://www.kevinharrington.com/2010/03/changes-in-b2b-marketing/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 21:19:39 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[marketing.co.uk]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=1081</guid>
		<description><![CDATA[How has B2B marketing changed in the last decade? Well in our business physical brochures are becoming less common, PDFs are prolific, websites are the order of the day and there are many other changes as well.
I was pleased to read a nice, succinct article at marketing.co.uk that talks a little more about these changes [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Direct mail relevancy and accuracy</title>
		<link>http://www.kevinharrington.com/2010/03/direct-mail-relevancy-and-accuracy/</link>
		<comments>http://www.kevinharrington.com/2010/03/direct-mail-relevancy-and-accuracy/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 14:46:41 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AA]]></category>
		<category><![CDATA[Boden]]></category>
		<category><![CDATA[car insurance]]></category>
		<category><![CDATA[catalogue]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gift vouchers]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=1073</guid>
		<description><![CDATA[I&#8217;m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are:
Boden: A personalised letter with a £10 gift voucher to encourage me to use the catalogue they sent me a few weeks back. Sorry Boden, I haven&#8217;t received a catalogue [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Strawberries and cream and champagne</title>
		<link>http://www.kevinharrington.com/2010/03/strawberries-and-cream-and-champagne/</link>
		<comments>http://www.kevinharrington.com/2010/03/strawberries-and-cream-and-champagne/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:42:07 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[British summer events]]></category>
		<category><![CDATA[Sodexo Prestige]]></category>
		<category><![CDATA[with Tyne & Wear Archives & Museums]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=1069</guid>
		<description><![CDATA[This Sodexo Prestige video has got me looking forward to all those wonderful British summer events&#8230;

I spotted this video after following a link about Sodexo Prestige signing a deal with Tyne &#38; Wear Archives &#38; Museums.Similar Posts:

Data Strategy errors
One man Games Workshop stores
Posts about UK retail marketing as of 26 February 2009
British Gas: aggressive sales tack


]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Jesse Schell on the the future of games</title>
		<link>http://www.kevinharrington.com/2010/03/jesse-schell-on-the-the-future-of-games/</link>
		<comments>http://www.kevinharrington.com/2010/03/jesse-schell-on-the-the-future-of-games/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:02:32 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[coffee loyalty cards]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[DICE]]></category>
		<category><![CDATA[DICE 2010]]></category>
		<category><![CDATA[divergence]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[game pschology]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Jesse Schell]]></category>
		<category><![CDATA[loyalty scheme]]></category>
		<category><![CDATA[points systems]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=1059</guid>
		<description><![CDATA[This is a very good talk from Jesse Schell at DICE 2010 in Las Vegas. It&#8217;s rare that online videos are worth 30 minutes of your time, but this one is.
Issues covered:

How gaming can be used in marketing.
Why the iPad is rubbish.
How valuable is Farmville on Facebook.
Convergenace and divergence of trechnology.
Why coffee loyalty cards don&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CPC advertising let down by service</title>
		<link>http://www.kevinharrington.com/2010/02/cpc-advertising-let-down-by-service/</link>
		<comments>http://www.kevinharrington.com/2010/02/cpc-advertising-let-down-by-service/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:45:19 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPC Farnell]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Screwfix]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=1054</guid>
		<description><![CDATA[I texted the number at the end of the TV advert for a catalogue. I got an immediate text back thanking me for my interest and saying they would contact me soon for address details. Five days later and I&#8217;ve still heard nothing.
I wonder how CPC Farnell measure the return on investment from their TV [...]]]></description>
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		<slash:comments>3</slash:comments>
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