Archive for the ‘UK retail marketing’ Category
Asda marketing is getting noticed
August 10th, 2009 | 
Author: You know, I really don’t like shopping at Asda. But you never know, I could get converted. Recently I have been impressed with a number of their marketing activities:
- I’ve heard some really good things about the way Asda motivate and acknowledge their staff. It sounds like they are setting a standard in the supermarket sector.
- Asda seem to have managed to manipulate average basket prices to be frequently the lowest and sometimes half the price of Waitrose.
- And now Asda plans to launch its own social networking site, designed to increase customer interaction. A brave move perhaps? Some people are wondering whether the supermarket chain is opening itself up to potential criticism from any disgruntled shoppers that may be out there. But frankly, they are better off hearing the feedback and addressing it than ignoring it and letting customers migrate.
So well done Asda. From my point of view choice and quality are things I want to hear are progressing and then I’ll be back to have a look.
Posted in Consumer marketing, Marketing, UK retail marketing | 
Tags: acknowledgment, ASDA, basket price, Marketing, motivation, price, shopping, social networking, staff, supermarket, Waitrose | 
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Get the right screwdriver
Tools of the trade and how to use them is the basis of the commercial training industry. And as ever, the examples of the need (things going wrong) are always good fun.
The gist of this was that, in a controlled in-store test, when a salesman was perceived as competent in his field, 66% of customers purchased, compared to only 20% when the salesman pretended he was unfamiliar with product.
Read the full article here and learn about Ian Moore’s experience in B&Q.
Posted in Marketing, UK retail marketing |
Tags: B&Q, consumer, impressions, industry, shopping, training |
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One man Games Workshop stores
Innovation during the recession was being hypothesised before Christmas. Personally I’ve not spotted a great deal of good examples so far. So I was pleased to notice that Games Workshop are innovating to expand.
The Games Workshop plan is to enter smaller towns…profitably. This will be achieved by opening one man stores that trade five days a week.
Perhaps we could have lots of shops restricting their opening hours to cut costs? How about closing on Sundays? No, it’s a silly idea.
Posted in Marketing, UK retail marketing |
Tags: costs, Games Workshop, innovation, recession, Sunday trading |
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Posts about UK retail marketing as of 1 June 2009
06/01/2009
What Causes Smog? Smog, also known as ground-level ozone, poses serious risks to public health and the environment. Learn what causes smog … of Marketing at Alpari (UK). “To go beyond what our competition offers, we came up with Alpari … at Alpari.co.uk, Alpari (UK), one of the world’s fastest growing online foreign exchange service
06/01/2009
Agency Seeker Ltd – Search vacancies by keyword, industry sector, location, salary and contract type. Features CV registration and email job alerts … by sector and location. Includes a section with links and local information. Caravan Jobfinder UK … Solutions (UK) Ltd – Search for vacancies in the nursing, teaching, hospitality, housing and
06/01/2009
Updated on Monday 1 June, 2009, under SEO | If you’re a UK business owner, you’ve probably contemplatedabout using a Search Engine Marketing Agency A quality online location … . For example, the clothing retailer Gap has an online retail division whose sales are estimated to top
Posts about UK retail marketing as of 31 May 2009
05/31/2009
Investors fear bank stress tests too lenient Shares in British banks fell after it emerged that the worst-case economic scenarios used to … of Marketing at Alpari (UK). “To go beyond what our competition offers, we came up with Alpari Academy … (UK), one of the world’s fastest growing online foreign exchange service providers, today
05/31/2009
Are you seeking jobs and career advice on Twitter, but don’t know where to start? … – @BrazenCareerist – Network for Gen Y career information Bristol UK Jobs – @MyBristolJobs
05/30/2009
myspace Sling Media and numerous other developers making Apps for Pre – My Pre: The fact that there is go.. http://u.mavrev.com/5huu # make money online Chiropractic Video Marketing Made Ridiculously Simple … # myspace ifoAppleStore: news and information about Apple Inc.’s retail stores: Joel Zimmerman, a 28 ye
05/30/2009
Mortgages: Fixed mortgage rates rise on bond selloff Rates on fixed-rate mortgages rose this week as the financial markets tried to discern … of Marketing at Alpari (UK). “To go beyond what our competition offers, we came up with Alpari … at Alpari.co.uk, Alpari (UK), one of the world’s fastest growing online foreign exchange service
05/30/2009
Alpari teams up with Schneider Trading Associates and learning markets to offer institutional-level trader education On the occasion of the … a complete package,” says Cyril Tabet, Head of Marketing at Alpari (UK). “To go beyond … launch of its new website at Alpari.co.uk, Alpari (UK), one of the world’s fastest growing online
05/29/2009
Gillette Fusion Handles. Not on promotion? Why..? (original blog post here) This pic was taken in Tesco Amersham today. For the first time in 11 months, Gillette don’t have their Fusion handle on ‘half price promotion’ with any major UK retail… Read and post comments | Send to a friend
05/29/2009
Mortgages: Fixed mortgage rates rise on bond selloff Rates on fixed-rate mortgages rose this week as the financial markets tried to discern … of Marketing at Alpari (UK). “To go beyond what our competition offers, we came up with Alpari … at Alpari.co.uk, Alpari (UK), one of the world’s fastest growing online foreign exchange service
05/29/2009
Pet Loss & Grief Today, with pets living longer, healthier lives and enjoying such an integral position in the human family, … Tabet, Head of Marketing at Alpari (UK). “To go beyond what our competition offers, we came … at Alpari.co.uk, Alpari (UK), one of the world’s fastest growing online foreign exchange service
05/29/2009
March 16, 2010 to March 17, 2010 Royal Lancaster Hotel London, UK The Gartner Customer Relationship Management Summit will show you how to establish solid foundations for your CRM strategies and will examine the cool innovations that organizations
05/29/2009
Borders UK announced today that it has launched in excess of 45,000 eBooks online at www.borders.co … We are delighted to be working with Borders UK and their developers to create a new, fresh, retail site with strong … .uk All these titles are available in both ePub and Adobe PDF formats and include a wide range
Posts about UK retail marketing as of 26 May 2009
05/26/2009
It’s a busy day for LG Electronics, who have announced two new consumer and trade initiatives, launched in response to independent research that revealed 80% of UK households are confused … , aimed at helping both consumers and retail staff get better acquainted with LG’s latest TV ranges
05/26/2009
Mention Verbatim and what do you think of? Most of the time, the older ones among us would have fond memories of their Teflon-coated 5 … with either, but the latter seems to be the smarter marketing choice since not every older notebook
05/25/2009
Investors Uneasy as Bailout Plan Evolves; Stocks End Mixed NEW YORK, Sept … a complete package,” says Cyril Tabet, Head of Marketing at Alpari (UK). “To go beyond … of the launch of its new website at Alpari.co.uk, Alpari (UK), one of the world’s fastest growing
05/25/2009
Source : NEP (New Economics Papers) | RePEc Why Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior Date: 2009-05 By: Katja Brunk (Centre Emile Bernheim, Solvay Brussels School of Economics and Management, Université Libre de Bruxelles, Brussels.) URL: http://d.repec.org/n?
05/25/2009
Roofline has gone from a niche market to a mainstream product … . Freefoam has the biggest colour range for roofline – do you see this growing in the UK? Is the growth … s growing in the UK and now accounts for 18%. This is reflected by the growing importance of colour
05/24/2009
Hd Videos-BrightRoll Launches Video Impact for ROI Tracking BrightRoll, best known for their branded video advertising network, … the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising … . Now that the economy isn’t all that great and advertising and marketing budgets are getting slashed with
05/24/2009
Hd Videos-BrightRoll Launches Video Impact for ROI Tracking BrightRoll, best known for their branded video advertising network, … the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising … . Now that the economy isn’t all that great and advertising and marketing budgets are getting slashed
05/22/2009
Making the most of the global workforce Computing, UK It was the primary offshoring location for 85 per cent of those questioned … ; location-based retail fulfillment offers; integrated cross-platform campaigns, geo-specific inventory … Marketing’s request for information received a response from IBM Business Continuity and Recovery Services
Posts about UK retail marketing as of 23 May 2009
05/23/2009
Plug-in Hybrid Technology Kits Released – BusinessWeek Maytag Performa Washer The Maytag Performa Washer Model PAVT2448WW … . They want a complete package,” says Cyril Tabet, Head of Marketing at Alpari (UK). “To go beyond … On the occasion of the launch of its new website at Alpari.co.uk, Alpari (UK), one of the
05/23/2009
By Jim Willie CB, GoldenJackass.com subscribe: Hat Trick Letter Numerous events have taken place of global importance. Alone, each story seems of some significance. Together, they paint a mosaic of extreme change in a very dangerous sequence of events that fit together
05/22/2009
I deally each post that I write for this blog should be either a self contained entry ( … . The most useful website I’ve found to help me so far has been reed.co. uk . Application forms are the most time consuming and tedious part of the job hunt and a part with which reed.co. uk
05/22/2009
Online and Mobile Gambling Market Momentum PartyGaming, WPT Technologies, CryptoLogic, and MGN Technologies Continue to Innovate to Satisfy Today’s Online and Mobile Poker and Casino Player By Ann-Marie Fleming February, 2006 As the gambling arena has extended its reach from brick and mortar, onto mobile and online platforms,
05/22/2009
The Airmiles campaign was one of the first to initiate the drive to ‘save as you spend’ for consumers … 200 retail outlets on the high street, as well as online. Collecting Airmiles while using a credit … up to 10,000 miles, around the world. For 750 points, you could travel anywhere within the UK
05/22/2009
Normal 0 According to experts, online retailing will make through the financial crisis despite economic slowdown … that their e-commerce businesses were profitable last 2007. Because of this, the internet marketing bug seems … percent of businesses today have a website. Malcolm Pinkerton, Verdict’s senior retail analyst
05/22/2009
Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG Worldwide, which also found that recession consumers are putting a higher premium on customer service
05/22/2009
Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit? … slow Turkish shirts that are fabulously British Posts about UK retail marketing as of 27 January 2009 Posts about UK retail marketing as of 18 April 2009
05/22/2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, … UK Internet Time (pdf)Young Kids Want More Bedtime StoriesWorldwide Mobile Phone Shipments Decline 15.8% in Q109US Home Improvement Retail Market Appears SoftTwo in Ten (17%) Canadian Mobile Users
05/22/2009
by yang himfr The food industry is the complex, global collective of diverse businesses that together supply much of the food energy consumed by … products for market, manufacture of prepared food products * Marketing: promotion of generic products … * Wholesale and distribution: warehousing, transportation, logistics * Retail: supermarket chains