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Home › Posts tagged 5th Dimension
Tag: 5th Dimension

Up front and personal

Posted on 29 October 2011 by Kevin Harrington Posted in Consumer marketing, Marketing — No Comments ↓

The concept of personalisation to increase response rates is not new. I wonder why so many businesses don’t make use of the idea? Look at these statistics from a controlled experiment: The standard survey package generated a 36% response rate.…

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Tagged with: 5th Dimension, controlled experiment, hand-written, London agency, marketing agency, personalisation, repsonse rates, response, survey Post-It note

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