The concept of personalisation to increase response rates is not new. I wonder why so many businesses don’t make use of the idea? Look at these statistics from a controlled experiment: The standard survey package generated a 36% response rate.…
The concept of personalisation to increase response rates is not new. I wonder why so many businesses don’t make use of the idea? Look at these statistics from a controlled experiment: The standard survey package generated a 36% response rate.…