Tag: AA

Prepaid cards more convenient for gap year money

In this quote below I was specifically talking about a specific product not all prepaid cards. Nevertheless, there are substantial benefits for most prepaid cards. “The exciting thing from a traveller’s point of view is that, if you lose the

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Direct mail relevancy and accuracy

I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use

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Satnav market research

Just as I was saying that compulsory satnav in cars would solve more jams than government initiatives two things happened. Firstly my wife phone up to say she was stuck in a non-moving jam in Hammersmith…and she was using satnav.

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Mergers that add value

This article talks about the merger of the AA and Saga: http://news.bbc.co.uk/1/hi/business/6236862.stm It is interesting to note that 2 + 2 = 5. The appropriate mergers of businesses can increase value. I think the best merger at the moment would

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