There’s been a lot of brands looking to ride the wave of nostalgia through advertising in the past year or so, but this weekend Tesco is opening a retro store as part of the Goodwood Revival classic car festival which means customers will be immersed in the store’s history.
As a teenager from the Shetland Islands emerged from a court charged in connection with alleged computer hacking, the media caught the moment. And it was not just Jake Davis himself who attracted attention but also the book that he was carrying.
For many writers, the success of their work relies on the marketing skills and advertising budget of their publishing house, in order to get their title in the public eye.
But some spontaneous publicity is better than anything you can plan for.
Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women.
A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims that gender cues such as pink ribbons, backgrounds and images of women are counterproductive and “activate a defensive reaction” in women that interferes with the objectives of breast cancer awareness campaigns.
The price of cost per click adverts on Facebook almost doubled between the second quarter of 2010 and the same quarter in 2011, while cost per thousand impressions increased by 45%, according to marketing agency TBG Digital.
The remarkable thing from my point of view is that the report claims that retail tends to get the best click through rates, growing to 36% of total ad impressions in the second quarter of 2011. The second fastest growing sector was finance, driven by credit card campaigns.
So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked.
During late 2010, Zuma Fashions undertook a review of their customer engagement and retention schemes seeking to identify a way of utilising cutting-edge technology to extend their brand reach and adopt a market-leading position with the 18-30 clothing market.
Existing marketing channels relied on traditional printed advertisements, a monthly catalogue and an online store with a poorly managed Facebook page and corporate Twitter account. Does that ring any bells?