This is a nice use of lorry advertising. The McVities lorry has a warning on the back:
No cake left in lorry overnight.
Well I guess this is normal, but it is a nice allusion to the desirability and value of McVities Ginger Cake.
Here is an extract from an article:
Yet we all feel like advertisers are lying to us. The slogans, promises, and taglines of large corporate entities lack any meaning or authenticity whatsoever. We are used to products not working as advertised, or even not looking like what’s on the box.
Just as the world has got used to the visual eyesore of wheelie bins (well most people…see this article in The Independent) and there are people drawing our attention to them again.
I noticed a ‘Choose to Slow Down’ campaign was being delivered on stickers applied to wheelie bins in Yateley, Hampshire. It made me wonder how long it will be before councils and/or residents are selling the media space as an alternative form of ambient media.
A quick Google search showed me that the use of wheelie bins as media is not new or restricted to Yateley:
As a media opportunity it is only for 1/7th of the week though…well in most areas.
Iron Mountain and fast food
Is signwriting on vans, or other company vehicles, part of the marketing mix? That’s a silly question really: of course it is. And as with all other areas of marketing there are times it can work against you.
So when you are trotting up the motorway and the van in front lobs all of the remnants of a MacDonald’s breakfast out the window and it hits your car I would suggest that the signwriting is working against the company.
I guess the solution is to make sure that the behaviour of company members is in line with your company values…even on the road.
As a result of this incident on Wednesday 11 February 2009, at 10.55, I probably won’t be doing business with Iron Mountain or the driver of the Mercedes Sprinter PX06 VMV.
And before anyone asks: the photo was taken by my passenger, not me!
Advertising and marketing strap lines continue to provide me amusement. I’ve just driven past a van operated by HS Works. The strap line on the van, and on their website, is “supporting the UK economy”.
Well, I don’t know about you, but they may not be my first port of call at the moment.
HS Works is an established, professional, utilities and civil engineering contracting company.
Through our integrated operations we provide contract management to public and private sector organisations. In everything we do we pride ourselves on the value of personal service and high standards provided to our clients at all times.
Renowned for their great beer adverts, here is another one from Heineken that I really like.
It does slightly cross the boundary of plausibility as I suspect the girls reaction is a lot more realistic than the boys. But that’s the point isn’t it?
G1 underground ads
I like the T-Mobile ad campaign on the London Underground. It extols the virtues of the Google G1 phone. I guess they would like to sell them. Unfortunately their marketing is far from joined up to their sales activity!
