Tag: agency

Volvo, stick to what you are good at

Volvo, at the recommendation of their agency Mindshare, have started a campaign to annoy potential customers right across Europe. Well done. I say this based on my experience. The essence of the campaign is a Quick Response (QR) mechanism. This

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The difference between B2B and B2C agency approaches

At a guess 40% of my marketing career has been B2B and 60% B2C. Recently I’ve been casting the net to find new suppliers/partners for a broad range of activities that are absolutely in the B2B area. And I’m thrilled

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Logo design – business model reversal

I quite like the look of this business, Logomarket On Logomarket.com, 120 designers present more than 5,000 logo designs to potential customers. The showcases contain logo designs for sale at fixed prices. The fixed price includes delivery in the file format of

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