Tag: assumptions

Yamaha brand assumptions

It’s funny when you spot a brand. We all tend to make assumptions based on our experiences. When I saw Yamaha West London I immediately thought it was a keyboard or guitar shop. I then wondered why there was an

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I love you, Dad

We make all sorts of assumptions about communication media for different age groups. Recent examples that help me keep a broad focus: 1. Charlie, my 6 year old son, not only now uses Outlook for his personal email account he

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