Tag: B2C

Moonpig and Mother’s Day

On a quick, random, un-scientific survey I’ve discovered that over two-thirds of my acquaintances have unsubscribed from Moonpig newsletters. Why? Too many reminders to send Mother’s Day cards. Why are they sending so many reminders? To be helpful? Trying to

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The difference between B2B and B2C agency approaches

At a guess 40% of my marketing career has been B2B and 60% B2C. Recently I’ve been casting the net to find new suppliers/partners for a broad range of activities that are absolutely in the B2B area. And I’m thrilled

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