The current hot stories about B2B marketing and sales eminating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propogated by people with a vested tech/social media interest.
Andy Maslen on his blog reports that his successes are primarily all techniques and approaches that could have been executed in the 18th century. In ranking order of business success Andy reports this list:
But in all seriousness, if your business is B2B and you want to develop sustainable relationships I would wholeheartedly recommend referrals/word-of-mouth, attending conferences, running workshops, having coffee/lunch with prospect and speculative meetings as ways to get those conversations started.
The Roald Dahl Museum is an excellent example of a destination attraction working well with a brand, in this case the children’s fiction works of Roald Dahl.
The museum is a wonderfully presented attraction that allows children and adults to see some of the life of Roald Dahl and also to experiment and enjoy making words into stories. Strangely their website does no justice for the museum.
The museum compliments the books of Roald Dahl and delivers a fun insight to the full list. Interactive, simple exhibits make this a big enhancement to the brand of Roald Dahl.
Charlie and the Chocolate Factory
Charlie and the Great Glass Elevator
Danny, the Champion of the World
The Enormous Crocodile
George’s Marvellous Medicine
The Giraffe and the Pelly and Me
James and the Giant Peach
The Magic Finger
Roald Dahl’s Guide to Railway Safety
The Roald Dahl Treasury
The Vicar of Nibbleswicke
The Wonderful Story of Henry Sugar and Six More