Kevin Harrington // marketing // blog

Posts Tagged ‘books’

The Roald Dahl Museum is an excellent example of a destination attraction working well with a brand, in this case the children’s fiction works of Roald Dahl.

The museum is a wonderfully presented attraction that allows children and adults to see some of the life of Roald Dahl and also to experiment and enjoy making words into stories. Strangely their website does no justice for the museum.

The museum compliments the books of Roald Dahl and delivers a fun insight to the full list. Interactive, simple exhibits make this a big enhancement to the brand of Roald Dahl. 

The Roald Dahl Museum and Story Centre

81-83 High Street, Great Missenden, Buckinghamshire, HP16 0AL, UK.
www.roalddahlmuseum.org
Tel: 01494 892192

Roald Dahl’s works

The BFG
Boy
Charlie and the Chocolate Factory
Charlie and the Great Glass Elevator
Danny, the Champion of the World
Dirty Beasts
The Enormous Crocodile
Esio Trot
George’s Marvellous Medicine
The Giraffe and the Pelly and Me
Going Solo
The Gremlins
James and the Giant Peach
The Magic Finger
Matilda
The Minpins
Revolting Rhymes
Roald Dahl’s Guide to Railway Safety
The Roald Dahl Treasury
The Twits
The Vicar of Nibbleswicke
The Witches
The Wonderful Story of Henry Sugar and Six More

Creating customer evangelists

The excellent book Naked Conversations quotes the book Creating Customer Evangelists and states that if you want your customers to be evangelists for your business you must:

1. Continuously gather customer feedback.
2. Make it a point to share knowledge freely.
3. Expertly build word of mouth networks.
4. Encourage communities of customers to meet and share.
5. Devise smaller offerings to get customers to bite.
6. Focus on making the world, or your industry, a better place.

Hand in Pocket?

What a great book title for a volume about negotiating.

It immediately makes it stand out from the rest.

This book, like most, is on Amazon.