Kevin Harrington // marketing // blog

Posts Tagged ‘brand image’

“Sorry I’m late. There was an Ocado jam in the road.”

I think I may get an Ocado van so that I can leave it in the middle of the street while I’m dropping things off. Perhaps they pay a higher road tax for the privilege?

It may be why Waitrose don’t use their own branded vans…to protect their brand image?

The upside of all this is that I’ve learned a bit about Ocado. Look at the Ocado history and you’ll see that Goldman Sachs are significant shareholders and the John Lewis Partnership transferred their ownership into their pension fund.

Also, Ocado are making good use of iPhone apps and Android apps. Maybe I should give the Ocado service a try and then apologise to my neighbours

Driving up Whitehall today I spotted a Manns Travel coach with a sign in the front window, “Girls Grammer”. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they know the word grammar is spelt incorrectly?

This led me to wonder if there is any evidence that spelling mistakes had a negative effect on a brand’s image.

There is a lot of anecdotal comments and opinion on the web; Larry Chase says, spelling errors affect response rates. And there are humorous references relating to brands a poor spelling. I particularly like this Maserati advert spelling mistake. But I’ve failed to find any quantifiable research/data on the subject. Are you aware of any?