Tag: Brand Republic

Top 10 weird Bond tie-ups that time forgot

There’s lots of talk about the new Bond movie, Skyfall. I’m looking forward to watching it myself. Even Brand Republic/Marketing magazine are digging up interesting Bond stories. With so many brands cashing in on Skyfall’s release on 24 October, we

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Heinz meanz plastic bottles for Beanz

That’ll be for me then: Heinz is launching baked beans in a resealable plastic bottle. So opened packs can be stored in the fridge for a few days. Marvellous. I fear the £3m through-the-line campaign, including TV advertising, is being paid for

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Brand advocacy

I read a fine article in Marketing magazine about brand advocacy. “Marketing often gains a reputation for cherishing style over substance. Its detractors accuse it of shouting about product benefits, or, in the absence of these, a nebulous lifestyle positioning,

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