Tag: brand

Coca Cola pours down Oxford Street

I was surprised to see a Coke emblazoned London bus that was chopping up the Coca Cola logo as part of the creative concept. This was in Oxford Street this week. Yes, it was quite clever, but I would have thought the

Tagged with: , , , , , ,

Cloudfare upsell

This made me chuckle; an email from CloudFlare, titled “Keep your site safe and prevent data theft with SSL” arrived today. Here it is below. The email looks rather like they want to help inform me and educate me via

Tagged with: , , , , , , , , , ,

London Marathon marketing winners

I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting I would have got three. There is an impressive

Tagged with: , , , , , , , , , , , , , ,

How brands can cook up mobile purchases

The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs

Tagged with: , , , , , , , , ,

BA readies staff morale boosting campaigns

British Airways has had its share of troubles over the last few years with reducing volumes of business travel, rising fuel prices and staff strikes. Getting profitable growth back in the business will be a challenge as the original cachet

Tagged with: , , , , , , , , , , , , ,

O2 and Orange clear way for location-based ads

O2 and Orange, the UK’s two biggest mobile operators, are vying to be first to offer brands the opportunity to target their millions of subscribers. O2 has confirmed that it plans to roll out its service in the third quarter

Tagged with: , , , , ,