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	<title>Kevin Harrington // marketing // blog &#187; brand</title>
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		<title>VW BlueMotion efficiency</title>
		<link>http://www.kevinharrington.com/2009/08/vw-bluemotion-efficiency/</link>
		<comments>http://www.kevinharrington.com/2009/08/vw-bluemotion-efficiency/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 21:36:09 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Consumer marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BlueMotion]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[motor manufacturers]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=887</guid>
		<description><![CDATA[Don&#8217;t get me started on car salespeople! I now know where some of the excess staff went when the world of estate agency contracted.
But look at bit deeper at the commercial world of the motor industry and there are some excellent examples of high quality marketing. One of my favourite recent poster campaigns, in fact it is [...]]]></description>
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		<title>Desperate telephone marketing</title>
		<link>http://www.kevinharrington.com/2009/07/desperate-telephone-marketing/</link>
		<comments>http://www.kevinharrington.com/2009/07/desperate-telephone-marketing/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 12:30:10 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[01792 862544]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[Mobiles 4 You]]></category>
		<category><![CDATA[telesales]]></category>
		<category><![CDATA[Vodafone]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=855</guid>
		<description><![CDATA[Is this a sign of the times; desperate telephone marketing? I&#8217;m receiving more rude sales calls now than six months ago.
The latest was to my mobile from 01792 862544, a company called Mobiles 4 You. Apparently they are based at Mobiles 4 You UK Ltd, 24 College Street, Ammanford, Swansea, SA18 3AF with Company No.06619827.
Mobiles 4 You [...]]]></description>
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		<title>BMW graffiti</title>
		<link>http://www.kevinharrington.com/2009/06/bmw-graffiti/</link>
		<comments>http://www.kevinharrington.com/2009/06/bmw-graffiti/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 20:59:56 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Big Day Out]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Bracknell]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[graffiti]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[Mini]]></category>
		<category><![CDATA[South Hill Park]]></category>
		<category><![CDATA[Sytner]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=827</guid>
		<description><![CDATA[The next time your shiny white BMW gets covered in graffiti I suggest you thank Sytner BMW.
This fine example of a new BMW 635d was at the Big Day Out at South Hill Park in Bracknell this weekend. For some reason, best known to Sytner, they were inviting and allowing everyone to write all over [...]]]></description>
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		<title>Marketing circumcisions</title>
		<link>http://www.kevinharrington.com/2009/06/marketing-circumcisions/</link>
		<comments>http://www.kevinharrington.com/2009/06/marketing-circumcisions/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 09:00:29 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Circumcision]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Product placement]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=824</guid>
		<description><![CDATA[How on earth would you advertise your services if you were offering circumcisions? This is a synopsis of a Facebook conversation. 
POST: Circumcision leaflets through your door as junk mail, welcome to London, E1. 
POST: Are they advertising that they come at a snip of the price! 
POST: 20% off if you buy before the end of June. 
POST: [...]]]></description>
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		<title>Roald Dahl Museum</title>
		<link>http://www.kevinharrington.com/2009/01/roald-dahl-museum/</link>
		<comments>http://www.kevinharrington.com/2009/01/roald-dahl-museum/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 21:37:15 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[museum]]></category>
		<category><![CDATA[Roald Dahl]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=491</guid>
		<description><![CDATA[The Roald Dahl Museum is an excellent example of a destination attraction working well with a brand, in this case the children&#8217;s fiction works of Roald Dahl.
The museum is a wonderfully presented attraction that allows children and adults to see some of the life of Roald Dahl and also to experiment and enjoy making words into [...]]]></description>
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