Tag: car insurance

Direct mail relevancy and accuracy

I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use

Posted in Consumer marketing, Marketing Tagged with: , , , , ,

Are the insurance adverts misleading?

I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance. I tried the online comparison sites, you know Confused.com and the like.

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