Tag: catalogue

Sports Direct catalogue

Of course, one of the reasons the Sports Direct till queue moves so slowly is the staff are trying to sell their catalogue for 50p to everyone. When I got to the front of the queue my till assistant asked

Posted in UK retail marketing Tagged with: , , , , , , , ,

NFC smart posters case study

So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually

Posted in Marketing Tagged with: , , , , , , , , , , , , , , , ,

The 80/20 Blog

The following is the conclusion of a story about an agency, a client and an opportunity: Sadly, this attitude towards direct marketing is all too common as it relies on oversupply founded on poor data strategy and ill considered customer

Posted in Consumer marketing Tagged with: , , , ,

Direct mail relevancy and accuracy

I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use

Posted in Consumer marketing, Marketing Tagged with: , , , , ,