A few years ago a friend, Andrew Gidden, decided to distribute food to help less fortunate people. This was not a food bank idea. Andrew’s simple ideas was to get people choosing his new food brand, Red Lion Foods, and then…
Tag: charity
Red Lion Foods donates £100,000 to Help for Heroes
Posted in Marketing Tagged with: @RedLionFoods, ABF The Soldiers Charity, Andrew, Andrew Gidden, armed forces, bacon, BFBS, British Forces Broadcasting Service, charity, confectionery, cooked meats, Fishing for Forces, food bank, food brand, Force Select Foundation, Gidden, Help for Heroes, Red Lion Foods, sandwiches, sauces, sausages, Scotty's Little Soldiers, SSAFA, Support our Soldiers, tea, Tickets for Troops, tinned foods
Supermarket shopping for heroes
This is a good story and brand to follow: Go shopping to give heroes a bag of cash. I must immediately declare a personal interest here as I know Andrew Gidden, the founder and managing director, of Red Lion Foods…
Posted in Consumer marketing Tagged with: Andrew Gidden, ATL, charity, ham, Morrisons, Red Lion Foods, Royal British Legion, SSAFA, supermarkets, tea bags, Tesco, word of mouth
Chuggers in WH Smith
Amazing, now you’re not even safe when you are choosing a book. I’m very surprised that WH Smith are allowing ‘selected charities’ to hassle customers, sorry, use chuggers, for donations inside their stores. It’s a personal thing, but I do not…
KFC and the internet
Everywhere you go people invite you to visit their website. Often, on getting there, you wonder why they bother. I was very surprised today to note that the URL kfc.co.uk was not visible, to me, anywhere in the Bracknell KFC.…
Banks and sales and charities
Perhaps it’s just me, but I find the idea of banks running January sales a bit offensive. I’m not too sure why. I think it’s the naive idea I have that banks offer competitive terms at all times. HSBC and…
LinkedIn
Twitter