Tag: Chester

Demand based pricing in action

Cost plus pricing? Bin it. I’ve talked before about the many different approaches to pricing. Here is a stunning example of demand based pricing in action. This is the ABode Hotel, Chester and their room rate pricing around Ladies Day and

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Specsavers: offers to make you smile

Yup, Specsavers ‘offers to make you smile’ worked for me…I smiled and laughed. The leaflet I was given on Saturday by Specsavers in Chester was for an offer that expired on 29 March 2014, about six weeks ago. Perhaps they

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