Tag: communications

Head-up display and hands free texting

Do you think this is a safe idea? Navdy are pre-selling their head-up (HUD) display for satnav and communications. With this you can now text ‘safely’ while you are driving, but I think this will be a distraction to drivers.

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Breast cancer charities warned that pink is counterproductive

Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women. A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims

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M&S joins O2 for location based marketing

It’s great to see that M&S are experimenting with location based communications with their consumers. Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores. via

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Plumber communications

Sometimes I think plumbers get a raw PR deal. There are instances where they do a fabulous job, display a sense of humour and are great communicators. Here is the email dialogue between my wife and our plumber. Mrs H:

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