Are the insurance adverts misleading?
Wednesday, June 13th, 2007I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance.
I tried the online comparison sites, you know confused.com and the like. What a load of hassle. The best price was finally achieved by talking to a human being at A-Plan Insurance.
After this experience I also discovered that some major insurers don’t have their product listed on these price comparison sites. So are their adverts misleading?
Marketing Week have just published a fine article on this subject as well. See http://www.marketingweek.co.uk/item/56628
