Tag: consumers

The mighty Google has spoken

The world notices when Google speaks. They are set to change their search algorithms on 20 April 2015. This will see non-responsive websites disadvantaged in their search engine rankings. Quite right too. Based on this news people are leaping about

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Smartphonatics

I can’t see this new term catching on – Smartphonatic. A Smartphonatic is someone who changes their shopping, financial and payment behavior as a result of owning a smartphone. The report identifies a stark difference between mobile adoption among Smartphonatics

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Consumers, cars and common sense

The role of gas prices in American automobile purchases When consumers visit their friendly automobile dealer, they encounter a wide variety of options: sedans, SUVs, minis, convertibles, pickups, hybrids, luxury vehicles, and others, as well as the alternatives of new

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Credit card debt could decline as people try to take control of finances

The number of people facing debt problems because of overspending on a credit card may decline as consumers are turning to debit and prepaid cards instead. According to Kevin Harrington, managing director at Global Prepaid Exchange, which offers services to the industry,

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UK consumers unconvinced by Facebook commerce

Almost half of UK consumers are not interested in buying products via social commerce, such as Facebook stores, according to a study. The study, conducted by Havas Media Social and Lightspeed Research, suggests that despite the retail industry hailing social

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Smartphone users ignore mobile ads

This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a

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M&S joins O2 for location based marketing

It’s great to see that M&S are experimenting with location based communications with their consumers. Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores. via

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