On a quick, random, un-scientific survey I’ve discovered that over two-thirds of my acquaintances have unsubscribed from Moonpig newsletters. Why? Too many reminders to send Mother’s Day cards.
Why are they sending so many reminders? To be helpful? Trying to bump their revenue? Well we can only guess, but surely their mailing list is a major asset; if consumers are unsubscribing at any significant rate it is a disaster.
There is a fine debate on price, value and consumer choice on the BBC Magazine.
“There is a tendency in this information age to compare prices, and say whichever company will sell me this product at the cheapest price, must be the one that I should purchase.”
Dot co dot uk
The thinking had always been that a dot-com domain name was more credible than a dot-uk one.
I used to spend a fair bit of money with the PPC (pay per click) specialists, Eyefall. They did an excellent job for me in the world of pay per click advertising, an area that is still as much an art as a science.
Eyefall set a good example by running a blog with some quite varied content. This article about the search marketing show talks about consumers controlling their own media when we, as brand owners,are trying to control our message to the potential customer. Some good food for thought.
One thing is clear: we need to start operating differently.
