Kevin Harrington // marketing // blog

Posts Tagged ‘cool brands’

Superdry, the fashion label, have seen profits triple. This world famous brand has its roots in Hereford and grew with grants from the Thatcher government.

Founder Julian Dunkerton made this upbeat statement to The Guardian:

We are in a unique position: spitting out cash, trebling profits and virtually doubling sales. I have been in business nearly 20 years and have never had all three growing at the same time.

Today David Beckham, Kate Winslet and Pixie Lott are amongst the list of Superdry customers. I’m sure they are part of the success…read the article in the Daily Mail.

Superdry also gets good coverage on Fashion Monkey.

I wonder how many people thought Superdry was a Japanese or US brand?

Aston Martin DB9

I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5 year old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not show him this list just now as it won’t make things any easier!

Well done though to a Aston Martin – topping the table against high tech and new brands.

The top 10 cool brands are:

1. Aston Martin
2. iPod
3. YouTube
4. Bang & Olufsen
5. Google
6. Sony PlayStation
7. Apple
8. Agent Provocateur
9. Nintendo
10. Virgin Atlantic

Click here for the full list of cool brands.

Superbrands have also published their list of the top 500 Superbrands for this year. Topped by Microsoft, Coca Cola, Google, BBC and BP you can see the list by clicking here.