Tag: cool brands

Superdry UK success story

Superdry, the fashion label, have seen profits triple. This world famous brand has its roots in Hereford and grew with grants from the Thatcher government. Founder Julian Dunkerton made this upbeat statement to The Guardian: We are in a unique

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Aston Martin is cooler than iPod and YouTube

I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5 year old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not show him this list just now as

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