Tag: definition

Skunkworks

Words, okay. But definitions can make you think differently. A skunkworks is a group of people who, in order to achieve unusual results, work on a project in a way that is outside the usual rules. A skunkworks is often

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Definition of great marketing

Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words. His four words are: “Make big promises; overdeliver.”He goes on to say, “If you can define great marketing in fewer words than that,

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What is an entrepreneur?

What is an entrepreneur? A fine question indeed. I tripped over quite a good definition at Entrepreneur of the Industry. And I quote: “Being ‘entrepreneurial’ is not just about generating more growth and profit, a business start up or a

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