Tag: differentiation

Political differentiation

Differentiation in marketing is key, whether you are managing a budget or a premium brand. It is important that the consumer can quickly see why your product or service is better, different or beneficial to them. Whole chunks of the marketing industry

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The role of a retailer

In a scene on Open All Hours Arkwright (Ronnie Barker) says to Granville (David Jason), “They decide what they come in here for and we decide what they walk out with.” It may be a sitcom, but this is a good

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