Kevin Harrington // marketing // blog

I do hate salespeople that lie.

I read a chart of the “best clients” from an agency perspective. At the bottom there was the “Brands in Need of a Direct Makeover” section.

“British Gas: Aggressive sales tack, combined with perceived lack of database marketing finesse, hits utilities giant.” It may not just be their database marketing that needs finessing.

A door to door salesperson knocked on our door for a second time the other day. This was despite a sticker saying we do not buy at the door. He wanted British Gas to also supply the Harrington household electricity.

The pushy salesman said that he wasn’t in fact selling anything and therefore it was alright for him to knock on the door and waste my time. I presume that this means that electricity supplied by British Gas is in fact free.

The net result: I think less of the British Gas brand and would actively consider moving our gas account from them…if I could be bothered.