Kevin Harrington // marketing // blog

If you saw a prize draw competition for laser eye care you may consider entering it. If it’s with Optical Express let me tell you what happens: they don’t enter you into the draw unless you are suitable as determined at a free consultation at an Optical Express laser eye surgery clinic. So actually this is a sales promotion not a prize draw I guess.

I entered my details on their site and got a phone call inside five minutes to book my appointment. I explained that an appointment was not needed if I had not won the prize draw. The Optical Express caller disagreed. So I ended the call there and then.

Personally I felt conned.

So you can make your own mind up, here is the competition. And here are the terms:

Terms & Conditions

This offer is open to UK and Republic of Ireland residents who visit our websites at http://uk.opticalexpress.com or http://ie.opticalexpress.com and complete a laser eye surgery enquiry form by entering their contact information and ticking the checkbox labelled “Win free treatment!”.

1. The Optical Express prize draw takes place on the last day of each calendar month.
2. One winner each month is entitled to free laser eye surgery.
3. Treatment is subject to patient suitability as determined at a free consultation at an Optical Express laser eye surgery clinic.
4. This prize is not transferable under any circumstances, even if the prize winner is deemed unsuitable for laser eye surgery following their consultation.
5. The surgeon’s decision whether to proceed with treatment is final.
6. There is no cash alternative available.
7. Open only to UK and Republic of Ireland residents.
8. One entry per person.
9. Entrants must be over 18 years of age.
10. Winners will be contacted each month by Optical Express after the competition has been drawn.
11. Acceptance of the prize constitutes consent to use the winner’s name, written testimonial and photography for editorial and publicity purposes.