Kevin Harrington // marketing // blog

Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit?

An online survey of 1,000 women, indicated that 15% bought a bigger dress size than they expected when shopping at Primark.

Top Shop and New Look were also named as stores with smaller sizing.

Marks & Spencer, Asda’s George brand and Next had the most generous sizes.

Source: BBC Business News

Why can’t a 12 be a 12?

How many returns are there a year simply because retailers choose a different definition of size?

Can you imagine the chaos that would ensue if a mans 17″ shirt changed a size or two from shop to shop?

Ladies Fashions - off the rails

This is a sign I saw at the Royal Berkshire Hospital: Today, ladies fashions, off the rails.

I bet that gets people queuing up with expectation. How many people want fashion items that are “off the rails”?

And the mixed message of the grumpy looking train that has come off the rails sets it all off wonderfully.

I guess the prospective customers have been warned.