Tag: Ford

How many emails does it take to make a Ford?

I was at an event at the University of Manchester today. A representative of the Ford Motor Company was speaking to the audience about the role of Information Technology in making cars. Up on screen came lots of numbers and

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YouGov Profiles

Wow, YouGov Profiles is fun. Give it a go; type in a brand name and see the profile of that brands customers. Ford drivers are oft older, male and from Essex. Well, I’m oversimplifying it but have a go yourself.  

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Dear Mr Gates

For all of us who feel only the deepest love and affection for the way computers have enhanced our lives, read on. At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and

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