Tag: Gartner

That website was a waste of time

Lessons learned & action taken: digital marketing fit for purpose. How many times have you wondered about the value of a website or a digital campaign? Executing digital marketing successfully has never been more important. Digital marketing budgets will rise by 10

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Death of a Salesman

Gerhard Gschwandtner, publisher of Selling Power – in a characteristically provocative piece – recently predicted that the number of sales people in the United States could decline from the current 18 million to around 4 million by 2020. He quoted

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