We have conducted two large gift card consumer surveys in Canada and France recently where we have asked questions related to consumers views on gift cards. Within these surveys we have asked questions related to digital gifting and whether consumers are interested in the application or not.
more >>> Digital Gift: The appetite is growing.
The benefits a retailer gets from understanding their customers better through the data which is captured. How retailers can typically expect to get higher margin sales, new customers they would not otherwise get and incremental sales of 40% above the amount loaded onto the card.
Read the Lexden blog here >>> Unordinary Thinking No. 22 – Three tonnes of cash « LEXDEN.
I’m off to Cape Town next week to meet some of the key players behind the growth of Prepaid in the region.
In South Africa we haven’t got to the point yet where local celebrities are clamouring to get their names branded on prepaid cards, but it is a market that is showing so much growth potential that the widest represented prepaid industry organisation in the world, Global Prepaid Exchange, established an office in Cape Town late last year.
It also represents a big enough market opportunity for the big banks in South Africa to sit up and take notice, expanding their prepaid offering to get a slice of the cake. According to Global Prepaid Exchange, the market is worth R29.4bn annually – almost half the current market capitalisation of Nedbank, South Africa’s fourth largest bank. The term “market opportunity” is used to describe the estimated maximum potential annual load value that could be achieved in the market on prepaid products given current market conditions.
via Banks chase R29bn prepaid-card market in SA – Financial | Moneyweb.
The company that powers the Starbucks iPhone app is Cashstar, a Global Prepaid Exchange member. Here is an interesting story from The Guardian G2 section about a man getting 1,000 prepaid coffees.
The idea behind Stark’s card is simple: if you don’t have the money to buy a coffee, but you do have a smartphone, you can download his Starbucks card barcode and make a purchase. Once in a while, Stark hopes you’ll give something back – and so far more than 1,000 strangers have ploughed over $11,000 (£6,760) back into the pot.
via How to get more coffee than you can drink | Technology | The Guardian.
Ceridian Stored Value Solutions (SVS) shares its expertise with the growing prepaid card industry in Southern Africa - Business Wire (press release)
SVS attended in their role as a founding member of Global Prepaid Exchange. The Seminar, organised by Global Prepaid Exchange in partnership with Visa, has been described as the leading thought leadership forum for retailers, industry service providers >> the full release
The number of people facing debt problems because of overspending on a credit card may decline as consumers are turning to debit and prepaid cards instead.
According to Kevin Harrington, managing director at Global Prepaid Exchange, which offers services to the industry, credit card usage is declining.
A ten step plan to boost cardholder acquisition & retention by personalising the customer web experience
The world’s most successful online brands completely get it – it’s all about YOU: who you are, what you like and how you prefer to interact with them. This customer-centric strategy allows the leading e-commerce sites to deliver targeted content to each and every visitor, specifically tailored to close that sale.
Websites in the Prepaid space need to work extremely hard, by converting new customers and helping to maximise returns from existing ones, all within a secure and trustworthy environment. Without targeted content and functionality that satisfies the specific needs of each of your site’s visitors, it’s almost impossible to get the right message to the right person at the right time … and if you’re not engaging your customer, you’re losing money – that’s the bottom line.
If YOU want to learn how to maximise your profits by personalising your customers’ experiences on your website, sign up for our exclusive Trade Secrets seminar on Wednesday 29th June. Places are strictly limited at this one-time-only event, so register now to claim yours.
You will learn:
Who should attend?
This seminar is for you if you’re responsible for online cardholder acquisition and retention, and can see the benefits of moving beyond a one-size-fits-all web experience for both existing and potential customers. Whether you’re in marketing or sales or you’re the CEO, don’t miss out on this chance to learn how to significantly increase your conversion rates and decrease your customer churn.
Where and when
3.30pm at Fifth Dimension, 85 Tottenham Court Road, London, W1T 4TQ
Speakers
Kevin Harrington, Managing Director – Global Prepaid Exchange
Phil Campbell, Managing Director – Fifth Dimension
Sara Morley, Partner Manager – EPiServer
>>> Sign up now for this event <<<