Tag: Google

UI, UX: Who does what? A designer’s guide to the tech industry

Plus: How Apple, Facebook, Google and more tech-world heavyweights describe their design jobs. We’re recruiting roles in graphic design and UX/UI. Job descriptions are written and I’m looking forward to meeting some great candidates. Interested people should get in touch

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The mighty Google has spoken

The world notices when Google speaks. They are set to change their search algorithms on 20 April 2015. This will see non-responsive websites disadvantaged in their search engine rankings. Quite right too. Based on this news people are leaping about

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Mezzanine social platform

I was just going through some material for a pitch presentation next week and I came across a phrase,¬†“mezzanine social platform”, that I had noted down. As I couldn’t remember what it meant I turned to Google. Guess what? No

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Why did Google invest in Uber?

Last year Google Ventures put $258M into Uber, in its largest deal ever. Since then Uber, the app driven system that gets cars to take you places, has been growing like topsy. Recently I have been using a lot of

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The GAAFers

BRIC, MAVINS, PIIGS and GAAF Back in 2003 the acronym BRIC was used by Goldman Sachs when talking about the economies of Brazil, Russia, India and China combined. The report speculated that by 2050 these four economies would be wealthier

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ZMOT = Zero Moment of Truth

Last night my wife was researching information about children and broken fingers. As I had attended a round table with DigitalMR earlier that day, and had taken their reading recomendation, I recognised this as a Zero Moment of Truth (ZMOT). Like many

Posted in Consumer marketing, Marketing Tagged with: , , , , , , , , ,

Google driving its business

"A key question is whether Google is using its market power to steer users to its own web products or secondary services and discriminating against other websites with which it competes," Senators Herb Kohl and Mike Lee wrote. via BBC

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