Kevin Harrington // marketing // blog

Bento Yum

So many businesses have become Google dependent. And we all know that monopolies are rarely good for business.

So how’s this for an experiment: Grow a new online business while excluding it from Google and other major search engines.

See this article Hide and Speak: Google, We Don’t Need No Stinkin‘ Google! for the details of the experiment that Jennifer Laycock is conducting with the business Bento Yum. It will be interesting to follow the progress.

This is a very clever piece of software. It’ll be interesting to see where MyHeritage take their business.