Kevin Harrington // marketing // blog

Posts Tagged ‘guitar’

Amazing! I’ve just received an email today, 26 January, promoting Guitar Break gift vouchers for the perfect Christmas gift. That’s nearly a full 11 months before next Christmas.

Gift Vouchers

Guitar Break gift vouchers are now available to buy through the website or over the phone. They are perfect for Christmas or Birthdays and are redeemable against any Guitar Break event or related product…

Perhaps it was a couple of months late. Either way, I can’t help thinking this is not the best use of Guitar Break’s marketing effort.

Yamaha West London

It’s funny when you spot a brand. We all tend to make assumptions based on our experiences.

When I saw Yamaha West London I immediately thought it was a keyboard or guitar shop. I then wondered why there was an MOT sign on the front of the building. It turned out it was a motorbike retailer.

Full marks to Yamaha for the consistent presentation of their brand.

How many consumer brands have product ranges as diverse as guitars and motorbikes? Loads when you start thinking about it: Hitachi (nuclear power stations to clock radios); GE; Sony. I think the difference with Yamaha is that they hold such strong brand positions with consumers in vastly different sectors.

BTW … West London Yamaha can be found at 138 Twickenham Road, Hanworth, Middlesex, TW13 6HD. www.westlondonyamaha.co.uk