Kevin Harrington // marketing // blog

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Man and boy Scottish & Newcastle marketer Jeremy Blood said, in answer to “What brand do you most admire and why?:

Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of ‘celebratory drinks’. And on top of that huge margins and enormous barriers to entry.

Excellent choice and an excellent answer. See his other replies to questions at the Marketing Society website.

 Jeremy Blood is the managing director of Heineken UK.

Renowned for their great beer adverts, here is another one from Heineken that I really like.

It does slightly cross the boundary of plausibility as I suspect the girls reaction is a lot more realistic than the boys. But that’s the point isn’t it?