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	<title>Kevin Harrington // marketing // blog &#187; Heineken</title>
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		<title>What brand do you most admire and why?</title>
		<link>http://www.kevinharrington.com/2009/05/what-brand-do-you-most-admire-and-why/</link>
		<comments>http://www.kevinharrington.com/2009/05/what-brand-do-you-most-admire-and-why/#comments</comments>
		<pubDate>Wed, 20 May 2009 12:34:27 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Barriers to entry]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Champagne]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[Jeremy Blood]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Products and Services]]></category>
		<category><![CDATA[Scottish & Newcastle]]></category>
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		<guid isPermaLink="false">http://www.kevinharrington.com/?p=798</guid>
		<description><![CDATA[

Man and boy Scottish &#38; Newcastle marketer Jeremy Blood said, in answer to &#8220;What brand do you most admire and why?:
Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of &#8216;celebratory drinks&#8217;. And on top of that huge margins and enormous barriers to entry.
Excellent choice and an excellent answer. [...]]]></description>
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		<title>Heineken comes out of the closet</title>
		<link>http://www.kevinharrington.com/2009/01/heineken-comes-out-of-the-closet/</link>
		<comments>http://www.kevinharrington.com/2009/01/heineken-comes-out-of-the-closet/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 22:59:23 +0000</pubDate>
		<dc:creator>Kevin Harrington</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[boys]]></category>
		<category><![CDATA[girls]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[shoes]]></category>

		<guid isPermaLink="false">http://www.kevinharrington.com/?p=450</guid>
		<description><![CDATA[Renowned for their great beer adverts, here is another one from Heineken that I really like.
It does slightly cross the boundary of plausibility as I suspect the girls reaction is a lot more realistic than the boys. But that&#8217;s the point isn&#8217;t it?
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