Kevin Harrington // marketing // blog

Posts Tagged ‘Heinz’

That’ll be for me then: Heinz is launching baked beans in a resealable plastic bottle. So opened packs can be stored in the fridge for a few days. Marvellous.

I fear the £3m through-the-line campaign, including TV advertising, is being paid for by the RRP of £1.79 for 1kg but market forces will prevail!

Read more about this at Brand Republic.

And did you know:

1. Every day over one million cans of Heinz Beanz are consumed in the UK.  That is approximately 485 million cans per year.

2. Between 1941 and 1948, the Ministry of Food did the nation a favour by classifying baked beans as ‘essential’ in the rationing system.

Click here for more Heinz Beanz facts.

Watch out for the vinegar

I think a measure of good consumer products packaging is when I automatically pick up something and get exactly what I expected.

Time and time again, generally when I am out enjoying a bacon buttie, I pick up the Heinz Malt Vinegar when I want brown sauce.

Is it just me?

On this particular occasion it was after having waited for over half an hour to be served in The Copthorne Hotel, Slough. I think they are creating their own recession all by themselves; there wasn’t even a restaurant open at lunchtime…both were closed.