This is the most nonsense story I’ve read for ages…and it’s not even the silly season. The suggestion is that there are more insurance claims for houses numbered 243 than any other.
The story goes on to say the unluckiest house numbers are: 243, 201, 1, 190, 240, 241, 221, 217, 218 and 121. What do you think? As most residential streets don’t go above 100 houses how on earth does the above list come about? Surely you would expect at least of half of the numbers 1-10 to appear in the top ten, statistically.
It is a good example of a press release by a brand to seek attention; in this case the brand is Confused.com.